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Changes in the confectionery category called for brands to adapt their go-to-market strategies.

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Challenge

  • A complete analysis of over 1727 ads to determine what moods are most likely to drive behavior change

  • Examples of high-performing ads based on the season

  • Step-by-step instructions and tactics on what you can do to improve your ad’s likelihood for success. 

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How Hershey's turned agile to win TV audiences with Twizzlers 

Find out how Twizzlers' insights team used Zappi solutions to leverage online video content for TV.

Solution

Two solutions combined: Zappi's Creative Test for Video with Kantar Millward Brown's LinkNow for TV.

Outcome

Twizzlers’ embraced faster agile methods to gain insight without compromising on quality or budget efficiency.

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