Powered by

Changes in the confectionery category called for brands to adapt their go-to-market strategies.

the details you provide remain confidential

We respect your personal privacy:

Download The Guide



  • A complete analysis of over 1727 ads to determine what moods are most likely to drive behavior change

  • Examples of high-performing ads based on the season

  • Step-by-step instructions and tactics on what you can do to improve your ad’s likelihood for success. 

The information you submit through this contact form will be securely stored and used by Zappi to keep you informed about our solutions, news, and future developments in market research.

You can opt out of these communications at any time, either by using the link in the emails sent to you, or by contacting us directly at 
data-privacy@zappistore.com. See more details in our privacy policy.

How Hershey's turned agile to win TV audiences with Twizzlers 

Find out how Twizzlers' insights team used Zappi solutions to leverage online video content for TV.


Two solutions combined: Zappi's Creative Test for Video with Kantar Millward Brown's LinkNow for TV.


Twizzlers’ embraced faster agile methods to gain insight without compromising on quality or budget efficiency.

Fix the following errors: