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Zappi, together with Kantar, conducted a research study to determine the trends and creative traits that help advertisers maximize efficiency. They tested 20 video ads across four categories using their own consumer insights technology. This whitepaper shares the results, as well as key takeaways for your digital ad strategy.

Media, Mobile, and Tech are Changing the Way People Consume Ads

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Included in this whitepaper:

Media, Mobile and Tech are Changing the Way People Consume Ads

  • A complete analysis of over 1727 ads to determine what moods are most likely to drive behavior change

  • Examples of high-performing ads based on the season

  • Step-by-step instructions and tactics on what you can do to improve your ad’s likelihood for success. 

How to optimize your ads and stay ahead of the pack

  • A complete walk-through of the research conducted 

  • Actionable takeaways including:

    • 1. Where to invest your creative dollars

    • 2. Where to get the most branding power

    • 3. How to change your creative based on the medium

    • 4. Tips for upping engagement

Zappi together with Kantar conducted a research study to determine trends and creative traits that can help advertisers maximize efficiency. They tested 20 video ads across four categories using their own consumer insights technology. This whitepaper shares the results from this study as well as key takeaways for your digital ad strategy.

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