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Zappi tested 100 of 2017’s most-loved ads using our market research automation platform. This report analyses these ads based on audience reaction, demographic, and contents of the ad.  

This report dives into the findings from this process along with takeaways and steps you can take today to ensure your ad succeeds for you.

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  • A complete report of 2017’s top 100 ads to determine what content, emotions, and time of year make the most successful ads.

  • Cross-comparison and reporting through our Zappi.Pro platform to illustrate trends and commonalities from 2017 ads.

  • Step-by-step instructions and tactics on what you can do to improve your ad’s likelihood for success. 

The Ultimate TV Ad Report and Strategy Guide

Zappi tested 100 of 2017’s most-loved ads using our market research automation platform. This report analyses these ads based on audience reaction, demographic, and contents of the ad.  

This report dives into the findings from this process along with takeaways and steps you can take today to ensure your ad succeeds for you.

  • A complete analysis of over 1727 ads to determine what moods are most likely to drive behavior change

  • Examples of high-performing ads based on the season

  • Step-by-step instructions and tactics on what you can do to improve your ad’s likelihood for success. 

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A Complete Analysis of the Best 100 Ads from 2017

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