Powered by

Here’s the bottom line: automation improves the accuracy of research, speeds up data collection, and saves brands money. For clients, our own Zappi platform has led to:

Market Research Automation: Purchasing Guide

the details you provide remain confidential

We respect your personal privacy:

Find out more about automated market research options

Download Guide

Keeping your menu fresh and your organization growing in today’s QSR landscape is more difficult than ever. Both the average number of items on fast food menus and the expectations for new items and more customizations have ballooned.

Download this guide for:

  • A complete analysis of over 1727 ads to determine what moods are most likely to drive behavior change

  • Examples of high-performing ads based on the season

  • Step-by-step instructions and tactics on what you can do to improve your ad’s likelihood for success. 

The information you submit through this contact form will be securely stored and used by Zappi to keep you informed about our solutions, news, and future developments in market research.

You can opt out of these communications at any time, either by using the link in the emails sent to you, or by contacting us directly at 
data-privacy@zappistore.com. See more details in our privacy policy.

What’s inside the guide?

But there’s a lot of choice out there. How should you go about deciding on a platform, let alone understand if automation is even the right fit for your business? This guide will help.

Download our purchasing guide to determine the pros and cons of adopting automated market research technology and which vendor might be the right fit for you.

We compare the advantages of automation with traditional approaches such as DIY surveys, online communities, qualitative research, and in-market testing

We run you through a step-by-step process for narrowing down your market research automation provider options (including which features to look for and common buzzwords) 

Suggest questions you should ask all sales reps for any potential candidates before making a final decision

The pressure is on to deliver faster, cheaper and better research for clients, something we are only able to do with the help of automated processes.

Crispin Beale,

How to purchase consumer insights software that will get you promoted

50%

30%

70%

cost reductions

increase in consumer learning

uplift in marketing impact

Chief Executive, Chime Insight & Engagement Group

Here’s the bottom line: automation improves the accuracy of research, speeds up data collection, and saves brands money. For clients, our own Zappi platform has led to:

Fix the following errors:
Hide