Eliminate the cannibals from your innovation pipeline

 eValuateNow helps you prioritize winning growth concepts - fast


KPI Summary

Results at a glance across key performance indicators and diagnostic measures. Traffic light coding benchmarks results for each concept against the Kantar TNS database to identify strengths and weaknesses.

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About ZappiStore


ZappiStore generates insight through automation. Using technology to make industry-leading market research faster and more cost-effective. Enabling clients to get insights fuelling their business decisions in a matter of hours. Bringing consumers into the business process earlier and more often.


How can concept performance 
be optimized?


Which concepts generate strong consumer interest?


Which concepts will drive business growth?

List Of Metrics

Methodology by

KPI Summary

Market Potential (Trial)

Purchase Intention




Concept Classification

Growth Potential (incremental Trial)





Your Results. Visualized.

Clear and actionable insights for you to explore.

Starting from


Live in

8 Markets 
& more coming soon

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Trial And Incremental Trial

eValuateNow highlights overall market potential (trial), as well as cannibalization of the concept’s parent brand to establish the real growth potential (incremental trial). Kantar TNS’s unique individual-level modeling is proven to predict growth potential with double the accuracy of traditional aggregate modeling approaches.

Diagnostic Framework

Each concept is assessed against the eValuate 8 point diagnostic framework (purchase intention, uniqueness, value, relevance, clarity, believability, appeal and excitement) to provide understanding and insight to guide concept optimization. Comparisons against the Kantar TNS category benchmark show your concepts’ potential in context.

Welcome to eValuateNow

All Scores Benchmarked Against Kantar TNS's Extensive New Product Database.

Identify which concepts have potential to succeed in market and drive growth in as little as 24 hours

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