Predict

future trends.

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Measure

effectiveness of your concept & creative.

Optimize

your messaging & pack design.

Starting from

$3680/

£2830

Available in

US & UK
& growing

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Prediction likelihood index (PLI) summary

PLI is the collective judgment of a crowd, predicting the likely outcome of a business question. By comparing a PLI score against our validated database of norms, we are able to accurately predict how likely each prediction is to occur.

Spread analysis

Predict your concepts’ overall potential with our unique spread analysis of actual betting behavior. Participants bet with emotion and confidence to help you uncover opportunities and barriers that survey scales often miss. On top of that, your breakthrough and niche innovation ideas will actually have a fair shot to get to the next level of development.   

About ZappiStore

 

ZappiStore generates insight through automation. Using technology to make industry-leading market research faster and more cost-effective. Enabling clients to get insights fuelling their business decisions in a matter of hours. Bringing consumers into the business process earlier and more often.

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Capture the collective wisdom of your target audience to predict in-market success.

Your Results. Visualized.

Clear and actionable insights for you to explore.

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Huunu
Prediction Markets

by

Research Applications

CONSUMERS & MARKETS

Discover the trends, ideas, products, and services that will create the most impact.

CONCEPT TESTING

Determine high potential ideas, identify winning concepts, predict new product successes or source of volume.

PACK TESTING

Check if your pack design motivates purchase and identify opportunities for optimization.

CREATIVE TESTING

Evaluate the effectiveness of your advertising, messaging, claims and positioning to make sure your comms will drive consumer action.

Key metrics

Adoption

Purchase Intent

Improve Lives

Category Growth

Frequency

Jobs To Be Done


Purchase / Usage Trial 

Relevance

Advantage

Uniqueness

Benefits

Reasons to Believe

Solves a Problem

Source of Volume


Purchase Motivation

Usage Motivation

Trial Intent

Impact

Uniqueness

Believability

Brand Fit

Stands Out on the Shelf

Easy to Understand

Motivation

Pricing

Purchase Intent

Purchase Frequency

CONSUMERS & MARKETS

CONCEPT TESTING

CREATIVE TESTING

PACK TESTING

Word clouds

See how participants justified their investments through open-ended feedback.

CONCEPT TESTING

Determine high potential ideas, 
identify winning concepts, predict 
new product successes or source of volume.

CREATIVE TESTING

Evaluate the effectiveness of 
your advertising, 
messaging, claims and positioning to make sure your comms will drive consumer action.

CONSUMERS 
& MARKETS

Discover the trends, ideas, products, 
and services that will create the 
most impact.

PACK TESTING

Check if your pack design motivates purchase and 
identify opportunities for optimization.

Learn more about Huunu Prediction Markets

Learn more 
about Huunu Prediction Markets